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The scheme was started by the Department of Animal Husbandry, Government of India as a dairy venture capital scheme to be implemented through the National Bank for Agriculture and Rural Development (NABARD). The scheme helps to transform micro enterprises engaged in dairy farming into organised dairy business enterprises. Doodh Ganga Yojana plans to economically uplift 50,000 rural households through the formation of 10,000 Self Help Groups within a span of three years. The scheme makes comprehensive provisions to sell dairy products on a larger scale.
The primary objective of the scheme was to create alternative livelihoods for local populations. The secondary objective was to call for a 'white revolution' through the successful implementation of the scheme.
The scheme has been successful in raising the economic status of the rural population involved.To date, Doodh Ganga Yojana has supported 2531 cases. Out of the proposed 300 crore target, loans to the tune of 50 crore are already advanced to the beneficiaries.